One mission: to develop what we couldn’t find
We found ourselves going through the different changes our bodies face after fifty carrying the exact same frustration. We had a stubborn belief that life after fifty deserves far better attention and nutrition than the world, and its shelves, were offering.
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It started with a problem neither of us could solve.
Navigating life between busy schedules, travelling and little time to prepare meals at home, David knew he needed a solution that would support his overall health, and offset the muscle and energy loss that creep in after fifty. Faced with lunch-time choices of a meal deal or sugar-heavy protein drink, he wanted a healthier and more versatile option. Jane was familiar with that feeling too. A middle-aged, menopausal woman forever running for a train, she was tired of hunting for a pick-me-up that was tasty, balanced and nutritious.
We all know nutrition is critical to a long, fulfilling life, so why hasn’t someone offered us what research shows we actually need?
As a trained dietitian and experienced product developer (for brands including Ella’s Kitchen, Sainsbury’s, Asda & more), Jane truly understands what our bodies need as they age and how to deliver products that people can enjoy and benefit from.
Jane’s clinical and manufacturing expertise, fused with David’s talent for launching new brands and business models internationally, created Vytal.